Last updated on 13th October, 2022
Although LinkedIn can be a useful networking tool, standing out from the countless millions of other users who are similarly seeking to get seen is no easy undertaking.
The professional social networking platform, has been around longer than social media giants such as Twitter, Instagram, Facebook and Snapchat. However its far bigger, popular and more relevant than ever.
Why? LinkedIn can boast of more than 600 million professional profiles, and has created a virtually unlimited network of connections and job opportunities across the globe. LinkedIn is now an integral part of being a professional in any industry, from looking for a new job to maintaining your personal brand.
In building a professional brand on LinkedIn, a few minor adjustments can make a significant difference. Even better: Improving your LinkedIn profile can be done in only five minutes. Seriously! Try each of these simple fixes right away.
a. Make certain your profile is public.
If you value your privacy, you might have made your LinkedIn profile private. Setting your LinkedIn accounts to private, on the other hand, is akin to shooting yourself in the foot if you want to expand your network.
As a result, we advise making your LinkedIn profile public. It is the first step in developing a strong online presence. You want people to be aware of your abilities.
We understand if you remain concerned about your privacy. Even the most secure platform can become dangerous if users make poor choices. That is why we have compiled a list of the most common social media mistakes. Stay away from them at all cost and be effective.
b. Change your profile picture and background.
Take a look at your page and the imagery you’re displaying. For example, how old is your profile photo? If you uploaded it a few years ago, it’s probably time to upgrade.
Consider the following: You want to give employers a true picture of who you are. If the person who walks into the interview room looks nothing like the person they saw on LinkedIn, they may be caught off guard. You want to impress your interviewer rather than surprise them.
c. Rewrite your introduction and headline.
Many people write a humanoid headline and intro column in which they list their certifications in a blunt way. While this can instantly specify your abilities, it has a cost. It can turn you into a walking, speaking resume.
That is why we advocate for a more natural method. Some of the best summaries are driven by passion. Rather than immediately honing your skills, describe what makes you tick.
Try to convey a sense of your personality. Passion is a powerful way to make a lasting impression. Try to show potential employers who you are outside of work.
You choose to enable them to comprehend your personality. This helps them envision the way you’ll fit into the workplace. After all, everyone wants a good coworker, so put your best feet on the ground forward.
d. Complete every section
You have the chance to puff yourself up and highlight your abilities in every aspect of your profile. It’s not appropriate to appear humble or mysterious on your LinkedIn profile. Its goal is to present you as a highly qualified prospect that any employer would be fortunate to hire.
Be sincere and meticulous. Look back on past experiences and recall anecdotes where you applied your abilities. Mention your credentials and areas of specialization.
A bare LinkedIn profile is a squandered opportunity. A detailed profile is an eye-catching way to display your distinct abilities. Consider it an online resume: it’s a chance to create a favorable first impression, so render the most of it!
e. Make your URL unique.
You may not have realized it, but you can make yourself more visible by customizing your public profile URL. First, go to your LinkedIn profile. Then, on the right, click Edit public profile & URL.
This takes you to the page where you can configure your public profile.
There, you can simply type in the desired URL. As you can see, I merely used my initials and last name in this instance.
This is a useful technique for making sure you stand noticed. Additionally, it makes it far simpler for others to locate your CV. Consider it like this: The more accessible you are to employers, the more likely you are to land your dream position.
You’ll be better situated to find gainful employment on LinkedIn after you’ve finalized your profile. Strengthen your network and keep track of your professional achievements and your entire professional accomplishments such as new job, work anniversary, promotion and others.